Case Studies > Dexerto


Dexerto is the world's largest provider of esports and new age entertainment news, videos and live broadcasting.,, Homepage

The Client

Dexerto is the world's largest provider of esports and new age entertainment news, videos and live broadcasting.

Dexerto offer an unmatched insight into the lives of professional gamers and social media-born celebrities, blending sports-style and lifestyle coverage to bring fans closer to the next generation of heroes and icons.

Their on-site event coverage – in English, French and Spanish languages – at everything from the world's biggest esports tournaments to grassroots competitions attracts a fast growing audience of 4.5M social media followers, allowing fans to stay updated on both their local heroes and global superstars.

Whether you're a long-time esports enthusiast or new to the scene, Dexerto offers something for fans of all backgrounds and interests. Homepage

The Challenge

The team from Dexerto first approached us about our Publisher Plus platform in early Summer 2019. They had experience rapid growth over the previous couple of years but their current sites were struggling to keep up with the scaling traffic demands and their exising sites struggled to deliver from a technical perspective.

With an ever increasing audience, they needed to be fully confident in the ability of their platform to deliver for their clients. Having had issues with site stability, page speed and advertising delivery in the past, they needed a platform and a team they could trust. They needed experts who knew about the common advertising problems they faced - viewability, effective targeting, programmatic, reporting. They needed confidence that this project could be delivered at a critical time for their business, and give them the foundation to support their future growth plans.

Dexerto mobile

The Strategy

We began the project with a series of design sessions - working on wireframes, user flows and layouts. We then set about to rebuild the sites using modern tooling. The rebuild effort meant that we could significantly reduce the size of pages being delivered, making the new sites significantly faster.

Our approach to the new sites was to take our existing resilient and fast API, and focus on squeezing out as much performance as we could from the front end. We took an AMP-first approach to building the new sites. AMP is a framework backed by Google with the goal of delivering content faster to users. This faster delivery, as well as appearing in things like "latest stories" searches on mobile devices means that good AMP support is critical for online publishers. As it's a slightly different format of HTML, often AMP pages are like the poor relation of regular web pages, missing functionality and often content. Our goal here was to deliver wherever possible an AMP version of the site which was indistinguishable from the regular web version. This would mean a faster site, with less maintenance overhead as new features and updates become required down the line.

The Outcome

With a tight deadline on this project, communication was key. We worked hand-in-glove with the Dexerto team, ensuring that everybody involved had a good view of the project status at all time. The trust built up during this process meant that the Dexerto team were happy to take our lead on suggestions around AMP implementation, display ad system updates and process improvements to article management.

Our AMP-first approach meant that the AMP experience on the Dexerto sites is as good as the non-AMP version, while also delivering much faster page load speeds. These factors combined to significantly increase the Dexerto sites' presence in Google search results.

Dexerto TV

The Impact

Since launching the rebuilt sites, there's been a significant change in site performance. Site stability is no longer an issue for the team, no matter how viral their articles go! Page load times have been reduced by a little over 50%, with a near-perfect score or 98% being recorded by Google's Page Speed Insights tool.

We're confident that these changes will continue to increase audience engagement and in turn bring about an increase in advertising revenue to the team at Dexerto.

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